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SPECTRAVIDEO PLC
Company History. SpectraVideo
plc, formally known as Ash & Newman, was founded,
in 1977. In 1983 it began distribution of Video Game and PC Controllers and
Accessories. In 1998, the company was incorporated as SpectraVideo plc. Today,
SpectraVideo plc is firmly established as one of the worlds largest Video Game
Accessory companies, with sales of exclusive brands such as Logic 3, ScreenBeat
and TopDrive, into over 30 countries, including all of Europe, the USA,
Australia and the Far East. The
company has in-depth experience in the design, development, manufacturing and
supply of Video Game and PC Accessories. In addition to its Distribution skills,
SpectraVideo plc have also developed specialized expertise in design,
engineering, electronics, plastics and product assembly. SpectraVideo’s
year on year growth, culminating in a record breaking year in 1998 was the
result of an aggressive growth strategy started some 5 years previous. Today the
same strategy is in place, ensuring that SpectraVideo plc will keep its place as
one of the worlds most successful video game accessory distribution companies,
ever. Marketing
and Distribution. SpectraVideo
plc continues to pursue a professional and aggressive marketing strategy, with
particular emphasis on packaging, POS, advertising and press. The strength of
the Logic 3 brand name, is testimony to the success of this world wide activity,
ultimately resulting in the consumer ‘buying Logic 3 with confidence’. Its
concept to market cycle is one of the shortest in the industry, and with the
support of high profile marketing campaigns, new and innovative product can be
in front of consumers in the minimum amount of time. SpectraVideo’s
marketing strategy also encompasses a level of dealer support that is the envy
of all their competitors. In addition to the generous amount of POS, and
consumer advertising support, SpectraVideo also offers a full marketing
consideration to its dealers, including cross promotional opportunities, MDF
co-op’s, slotting fees, and net to zero schemes. A comprehensive level of
dealer marketing support that ensures ALL SpectraVideo product gains maximum
exposure, at all times. Product
Development Strategy. Although the essence of the electronic entertainment industry is by necessity fast moving and often volatile, much of SpectraVideo’s success has been its ability to monitor, anticipate and react quickly to changing patterns in consumer demand and product development. By utilizing its sales teams as ‘listening partners’, SpectraVideo can often be ahead of the rest of the market with innovative sharp end product development. Its strong design team is tasked to develop radically new product that appeals to the largest audience of gamers, and at a price that will reflect the ability of the market to pay. The high reputation of Logic 3 product is re-enforced by International Quality Control standards that are monitored and applied throughout the production process.
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